What can I do to get my organisation ranking better in Google?
Well, for starters, read this blog post.
There is a lot of smoke and mirrors and technical blither blather that gets bandied about when it comes to Search Engine Optimisation (SEO) but in actual fact it’s fairly simple and straight forward to implement the honest and robust techniques.
Content is king
If your website is informative, well written and laid out in an easy-to-read structure, then you’re half way there. Using well-spaced out content with meaningful subheadings, along with some videos and images where possible, all helps capture and retain user interest so that your page gets solid dwell time. Try to keep the word count below 2000 words per article.
But most importantly remember this: Google rewards relevant and honest content. Key word stuffing and backlink selling are actually detrimental to your results.
Title tags combined with body text
This is possibly the most undervalued, simple and effective SEO technique. See the little tab/s at the top of your browser?
Your website should have a little icon relevant to your content and some text that directly reflects content on that page, these are called ‘title tags’. If the title tag matches any words in the page article, it greatly strengthens the chances of first time appearances on page 2 on Google or higher for a specific set of keywords. The matching of these words from tag to content should come naturally, and fine-tuning the title tag for optimisation is a powerful self-maintenance task that allows eager SEO enthusiasts to improve relevant search results for that page.
Responsive website for mobile first SEO
Google announced that they will be switching to a ‘mobile-first’ index. This means that Google will consider the mobile version of your website the ‘real’ version.
Using a dedicated version or an ‘M.’ version has distinct disadvantages over a responsive website which is outlined in detail in this article from Google.
Make sure your website is responsive - it has become industry standard for a reason.
Make your content consistent across all devices
This is re-enforcing the above point for responsive design. Some dedicated web apps hide content behind a ‘read more’ button which will be a problem when Google unleashes its mobile-first update, because the hidden content will be ignored by Google. Responsive design is conducive to websites having the same content on all devices served on the same URL. Trust me, this is important moving forward.
Backlinks are links one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results.
Remember what I stated earlier about Google rewarding relevant and honest content? This is a big one because there are good and bad practices for obtaining backlinks. Backlinks should be natural; this means that a website must not use artificial ways to create backlinks for their own websites. The quality of links is far more important than the quantity.
For example, you have an accounting website and one of your friends has an advisory business that refers to your business when engaging clients. By asking the friend to include a link to your website from their website is a valuable, honest and robust backlink.
And that, my friends, are my top SEO tips for 2018.
Thanks for reading!
about the author
SHAUN BEAUMONT | SENIOR DIGITAL DESIGNER, MYP CORPORATION
Shaun is responsible for the design and user aesthetics of MYP solutions including the website, application, product creative design, marketing templates, client projects and other public-facing collateral. In addition, Shaun plays an active role in advising on integration of the application, as well as the communication and marketing programs with social media.
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